20 Questions with Little Sleepies Founder Maradith Frenkel

Kate Kirby

October 28, 2020

Meet the founder of the buttery soft pajama brand.

BY

We’re all spending most of our time at home these days and you know what that means— jammies! We’ve stocked up on the coziest jammies as our new daily uniform and one of our go-to brands is the buttery soft label, Little Sleepies.

Founded by mom of two Maradith Frenkel, Little Sleepies has quickly garnered a loyal following (including celebrities like the Kardashians, Chrissy Teigen, Haylie Duff, and more!) in just two short years. The modern prints, delicious fabric, wide range sizing from preemie to big kid, and above all else, A+ functionality make this sleepwear brand one of the best on the market.

little sleepies founder

We sat down for a quick chat with Frenkel, putting her on the clock for a fun series of 20 questions, including her favorite kids movies, favorite local shop, and even the apps she uses most (hello, Postmates!).

Children’s Names and Ages

Sienna, 6, and Gavin, 4.

little sleepies

On My Nightstand

Water, LANEIGE Lip Sleeping Mask, and my Kindle.

LANEIGE

Lip Sleeping Mask

If There Were More Hours in the Day, I Would

Probably work more, knowing me. But more sleep or exercise would be nice too.

Before Kids, I Never Thought I Would

Cry at commercials.

Favorite Kids Movie

It’s a tie between Charlie & the Chocolate Factory and E.T.

Favorite Kids Book

The Gruffalo or anything else by Julia Donaldson.

JULIA DONALDSON

The Gruffalo

Always in My Fridge

 Avocados, peaches, and cookie dough.

Ideal Date Night

Sushi and Pinkberry.

Favorite Local Shop

Soto in Studio City, CA.

My Coffee Order

Chai latte with oat milk.

Can’t Stop Listening To

Exile by Taylor Swift and Bon Iver.

little sleepies

Favorite Local Restaurant

Katsu-Ya.

Pregnancy Cravings

Chipotle burritos. But it was just an excuse— I crave them not pregnant too.

Wardrobe Staples

Black yoga pants and white T-shirts.

Guilty Pleasure

Delivery everything: Postmates, groceries, mobile car washes, etc.

Last Book I Read

The Vanishing Half by Brit Bennett.

BRIT BENNETT

The Vanishing Half

Favorite Childhood Memory

Summers in Vermont with my grandparents.

Growing Up, I Wanted to Be

An astronaut. Not entirely over it.

Apps I Use Most

Slack, Asana, Postmates.

Signature Scent

Currently obsessed with Le Labo Santal 33.

LE LABO

Santal 33 Eau de Parfum

Shows I’m Watching Right Now

Late to the party, but Schitt’s Creek!


You’ll also want to read How to Stop Toddler Tantrums or browse the Best Prada Boot Dupes You Can Buy.

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