What’s in the Bag: Summer Fridays Co-Founder Lauren Ireland

Just one glance at the Instagram feed of Summer Fridays co-founder Lauren Ireland and the California magic is palpable— sweet snapshots of daily life with littles, a cozy home with swoon-worthy spaces straight out of your interior design Pinterest boards, and an inside peek at running one of the fastest growing beauty brands.

It’s inspiration to the max.

One half of the genius behind holy grail beauty products like the Jet Lag Mask and viral Lip Butter Balm, Ireland is a tastemaker of epic proportions. With every outfit, wellness ritual, and workout routine shared, we’re taking notes— adding to cart the beauty guru’s essentials she uses on the daily.

In a recent issue of Mini, we asked the mom of three (to Evan, Ella, and East) to spill her Mansur Gavriel Everyday Tote and we know you’ll be snapping up everything you can find inside.

Mansur Gavriel Everyday Soft Tote in Avorio

This is what I find myself reaching for most right now! It’s not a diaper bag, but the size and structure of the bag are ideal for both my personal things and my baby’s items.

I use Stoney Clover zippered pouches for the kids’ items so I can easily pop them in and out depending on what I am doing and where I am going.

I also love this Longchamp tote as an everything-mom-life-weekend bag because of the nylon material which makes it easiest to wipe down and take anywhere. Plus, the zipper is always a bonus when my bag is filled with things for all of the kiddos. 

Summer Fridays Jet Lag Mask

We formulated this product during my first pregnancy and the sleepiness of that season of life was my version of jet lag! This cream is incredible all over, so I always have it in my bag to add hydration on my face, hands, elbows, or any place I am more dry. It’s so gentle and easy to use on sensitive skin.

Summer Fridays Lip Butter Balm in Sweet Mint

I always have one of our lip butter balms on me everywhere— cannot be without it! Mint is my favorite on-the-go flavor because it’s refreshing and feels like a midday pick-me-up.

Merit Flush Balm in Cheeky

The creaminess of this blush is so nice to reapply as the day goes on because it layers easily over existing skincare and makeup. I’m loving the color Cheeky.

Touchland Hand Sanitizer

This is a great hand sanitizer that’s not too drying which makes it ideal for both myself and the kids’ hands.

Emi Jay Big Effing Clip

You’ll never find me without an Emi Jay hair clip in my bag— the easiest way to throw my hair up quickly. I also love switching out colors and patterns and it feels like an accessory to a simple outfit.  

DripDrop Electrolyte Powder

While nursing, I aim to stay especially hydrated. The DripDrop packets are easy to add to my drinks on the go for added electrolytes. 

Coterie Diapers

Our go-to diapers for baby East! I love how soft and simple they are in design. Plus, they hold so well!

Water Wipes

We use Water Wipes for everything— from diaper changes, to spills, to face and hand wipes for all of the kids without causing irritation. 

Barefoot Dreams Blanket

East loves his cozy baby blankets from Barefoot Dreams and it’s our sleep magician! It serves as a nice comfort whenever we are out some place and I want to hold him for a nap.

BIBS Burp Cloths

I pack minimally when I am out and about with the baby— third time’s a charm on learning what I actually need! These burp cloths are great for my bag because of their size and texture. I like that it can also double as a comforting item for my baby to hold.