Freshly Picked Introduced Their First-Ever Diaper Bag

Freshly Picked—the baby and toddler lifestyle brand known for their highly coveted moccasins and huge celebrity following—has been moving and shaking lately. Debuting more than just moccs in the last year, the brand now includes soft soles, sandals, mary janes, and wait for it, a diaper bag!

The new multi-wear (backpack, purse, and cross body) diaper bag features durable metal zippers, custom matte gold hardware and vegan leather. Inside, you’ll find plenty of pockets for easy organization and its ultra chic, classic exterior allows for continued use of the bag well past the baby stages. The bag sells for $175 with an estimated ship date of November 2017, available on Freshly Picked’s website as well as at Nordstrom stores nationwide.

And here’s the kicker— the brand launched this must-have via a Kickstarter campaign and the bag was fully funded within the first 14 minutes. Now, they have moved on to unveiling new colors once they reach $350,000.

“We decided to launch our diaper bag via Kickstarter because we want to give our Freshly Picked customers the opportunity to be part of the next product we release, from beginning to end,” says Susan Petersen, founder and CEO of Freshly Picked. “We started by interviewing hundreds of real moms about what they needed in a diaper bag, and designed the perfect bag based on what we heard. By doing a Kickstarter, it allows our customers the chance to be involved in the production process, and get it first— so they can be there every step of the way.”

There are two weeks left to pre-order Freshly Picked’s latest and greatest, so what are youwaiting for?

Grab this diaper bag then browse these 10 Items Every Summer Baby Needs to Have This Year or read How to Make Your Kids More Independent.

Opening Image: Courtesy of Freshly Picked