Move over, Malibu Barbie. There’s a new doll in town and she comes bearing the likes of role models like Frida Kahlo, Amelia Earhart, and NASA’s Katherine Johnson.
Mattel rolled out the new Inspiring Women series just before International Women’s Day, having conducted a survey that found 86% of mothers are worried about the kind of role models their daughters see.
“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything,” said Lisa McKnight, senior vice president and general manager of Barbie, in a news release.
The Inspiring Women series includes three dolls in current lineup but plans to expand with more in the future. As a complement, Mattel also released a line of “Shero” dolls, honoring women who continue to break boundaries. The Shero lineup includes Olympic gymnast Gabby Douglas, US gold medal snowboarder Chloe Kim, and even Wonder Woman director Patty Jenkins.
The dolls are available for pre-order now on the Barbie website and will soon be found in stores nationwide.
Now shop these 11 Women’s Overalls You Need for Your Spring Wardrobe or browse these 9 Kid-Friendly Vacation Rentals to Rent for Your Family Trip.
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